Archive for mobile web2.0

Moving with the times..

Posted in Update with tags , , , , , , , on May 15, 2008 by nubiq

Hi, just wanted to update our blog as it has been a while since my last posting! Deirdre and Grace have been busy writing posts about our company and what we have been doing, which has been crazy busy the last few months! All good though, keeps us on our toes!

On a recent trip to North America I was really impressed by the level of support and passion in Web2.0 but also in Mobile Internet usage, I think you guys use the Internet on your phones a lot more than us Europeans! Which is good for Zinadoo, of course, as USA is our largest and most active market today! When I think back 18 months to when we first launched Zinadoo Site Creation tools, we were engaging with the market and a lot of our time was spent educating users on the benefits of the mobile Internet – things like poor download speeds, weak search, multiple borwsers, high data charges and lack of content….the usual barriers out there! BUT we have seen a dramatic improvement in all of these areas, and now,  in our market and customer engagement we are not spending as much time educating but have now moved onto a different level. How can a business benefit from having a mobile Internet presence, and what can we do to help them promote and market themselves using this medium!

We are doing some interesting work with the Dotmobi Mobile Advisory group as well around mobile advertising and mobile standards compliance, and planning on a big iLoveMobileWeb campaign as well which is very exciting. So many great events coming up over the summer and Nubiq are going to be driving promotion of these events over the Mobile Internet! Should be fun!

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